Pro-family means being supportive of families - not only in the traditional sense but also supportive of the range of families in out current South African context. This could mean nuclear family (mother, father and children), but also single parent, multi-generational, grandparent, same-sex and sibling families. Family is a very broad concept.
Pro-family policies refer to all social and economic policies that affect families. The term family policy usually refers to programs, laws, public interventions and support activities that are designed to promote and enhance family life, marital unions, reproduction, and raising children.